Startup Idea #84: Small idea-Polyvore for brands you hate

I blogged about the genious of Polyvore a couple of days ago about how it is represents the emerging forms of branding 2.0. It is however, one experiment in what will be a new wave of opportunities in remaking branding. How this will play out in other medium (i.e. beyond pictures), other markets (beyond fashion) and other forms (beyond collage) will become the foundations for new powerhouses in branding.

One angle I have is to take the reverse of Polyvore. Rather than giving users the power to put together what they love, how about giving them the ability to show what they hate?

They are tons of bad services and products in the market. Give people the ability to voice their bad experiences through a simple application like Polyvore, where they can make fun of the brands. A sort of anti-polyvore.

Through a feature like recommendations, we can then allow the community to suggest better services or products to replace that was complaint about. A lead generation business can then be created based on these recommendations.

Finally, we will allow these bad services or products the opportunity to 'redeem' themselves by communicating, through public video or text, that they have improved their services.

What do you think? Will this work?

Posted in: advertising,community,small idea,startup business ideas