Twitter as social VRM: a big idea

I love this idea of Twitter as a social VRM. For those uninitiated, VRM stands for vendor relationship management and is the converse of CRM. It is a powerful way of business engagement that levels the playing field for the customer. Check out the links if you want to find out more.

To prove that this is viable, I did a simple experiment on Twitter Search using the phase: I am looking for. The results are pretty interesting. This simple search alone has revealed the intentions of many people that ranges from dating, to products, to jobs etc. The opportunity then is to build tools that allow vendors to respond and for the user to control these responses.

This is a great opportunity and I want to spend more time thinking about it. What are your thoughts?

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Posted in: microblogging,startup business ideas