Idea generation #23 (Part II): Product conversations: new form of social mediation

See the first post here and related startup idea here.

A useful article that highlights the value of product twittering and lists some examples. This article deepens my understanding of the value of product twittering: it is beyond mindless broadcasting of information. Rather it is about:

agents that circulate food for thought, that “speak on” matters from an altogether different point of view, that lend a Thing-y perspective on micro and macro social, cultural, political and personal matters

Hence, things will get more interesting when twitterbots goes beyond their one directional boardcast and allows for meaningful conversations.

Posted in: microblogging,startup business ideas