Startup idea #8: Market exchange for media and other service/products

Updated: 30 Nov 2007: Scrapped the previous idea and have replaced it with this one.

This idea is about defining new market exchanges between media producers and producers of other services/products. Some recent examples of startups in this area includes:

Firepoll: free iTunes, ringtones etc in exchange for taking surveys
Mochilia: free mangazine/newspaper content for bloggers in exchange for advertisements
BrightSpot Media: free movie rental from BlockBuster in exchange for viewing advertisements.

What we can do to one up these examples is to further notion of markets. These startups do not provide coordination mechanism i.e. price, liquidity or information transparency etc. All these are vital points for us to hit.

As an illustration, let's take price. By simply doing a model where users decide on the number of say polls or surveys they want to take in exchange for a free movie etc, the implicit price will immediately inform us about aggregate market preference. What we can do with this information is nothing short of revolutionary. More to come...

Posted in: marketplace,startup business ideas