Startup Idea #7:Platform for user generation enterprise applications that goes beyond APIs and includes RFID, GPS

Mash ups in the consumer and enterprise space are now common. Most them, however have focused on using APIs as the 'ingredients' in creating applications. A future extension, and one that would definitely yield more interesting applications, is to go beyond APIs and include more technology blocks such as GPS, RFID, sensors et al. A platform that allows users to simply mash these technologies with web APIs would be interesting to say the least

There are a couple of resources here that talk about enterprise mashups. While the focus is in mashing up web servcices or data, we can see that there is definitely potential for mashing up the above with additional technology pieces. A mash up for example that take sales data and GPS data on their customers would give marketing managers a useful application for tracking the relationship between sales generation and customer movement.

http://www.infoworld.com/article/06/07/28/31FEmashup_1.html
http://blogs.zdnet.com/Hinchcliffe/?p=59
http://blogs.zdnet.com/Hinchcliffe/?p=63
http://blogs.zdnet.com/Hinchcliffe/?p=78

Posted in: enterprise 2.0,startup business ideas