Idea generation #13: Brandscape 2.0

I am going to collect Bubblegen's brand posts here as a coherent reference. I think rethinking the economics of branding has a lot of potential to unlock tremendous value.

First post

Youtube making branding hyperefficient

How Google cannot be branding 2.0

A peak into what branding 2.0 can look like

Further explanation of branding 2.0

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Startup Idea #32: Trading as casual games

This is cool. It also unlocks one missing piece in my market making strategies. What if we used this strategy for other well known markets such as carbon trading, using causal games as a bait for others to engage in market trading and building liquidity. This could be a new take on market making.

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Idea generation #12: More food for thought

Embedded QR walls: Accidental capture of QR codes - implications for advertising and branding that are useful or entertaining to the users? How about streaming music if the QR code is captured in a club?

Digital recycling for charity: This is so radical.

Another killer from rebang: Selling experiences

No idea if all these means but sounds interesting. Will google all these terms and see what comes up.

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Idea generation #11: Pricing social connection

This is very very interesting. Using market mechanisms to obtain social capital...LINK

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Idea generation #10: People tag-open source social networking

Dave Winer is right. We need to have an open architecture where people can attach labels or tags to their arcs or connections with other people. Imagine De.licio.us for relationships between people.

Let's drill down a bit here to clarify my own thoughts. Imagine where I can bookmark any person I see on the web, be it through facebook, twitter, Flickr, Ning etc with a label that I can describe my relationship with him. The service will then organise and display all the tags in profile page. It will also pull in relevant content from wherever the user first tag the person.

It is still vague though. Need more thoughts here.

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Idea generation #9: Aggregation plays

I have been trying to think of interesting aggregation plays. Here are some of my draft ideas:

- Across media aggregation for vertical: Get videos, comics, blogs, pictures from different media sites but focuses on similar topic such as a particular animation, drama or game series.

- A hype machine for flash games: To be different from Kongregate and similar competitors, we need to be think more in terms of attention allocation. What else should we aggregate beyond the content to make it easier for the users to get what they want? How about making it easier to download bundles of games to mobile devices? Or how about aggregating games that are mentioned by well known developers?

- Aggregating numbers rather than posts? How about aggregating all the forecasts made by the research companies and allow them to be compared, not only with each other but with their accuracies as well?

- Techmeme for API discussions: Programmable web is the default place for APIs but the discussion is generally dried. We need to need to aggregate conversations that have a bit of technical discussion as well as lots of ides to be more interesting. Something like this. So what kind of code we need to write to piece all this interesting conversation together?

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Idea generation #8: New forms of medium

Scribd is pioneering a new medium. See bubblegen for why it can be disruptive.

What if we extend this to other forms of medium?

Music scores

Annual reports: They are a medium to communicate corporate information. Problem is they are not readable.So, how can we leverage markets, networks or communities to make the information more transparent? More plastic? More being able to encourage conversations i.e. connect consumption

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