Idea generation #8: New forms of medium

Scribd is pioneering a new medium. See bubblegen for why it can be disruptive.

What if we extend this to other forms of medium?

Music scores

Annual reports: They are a medium to communicate corporate information. Problem is they are not readable.So, how can we leverage markets, networks or communities to make the information more transparent? More plastic? More being able to encourage conversations i.e. connect consumption

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