My take on Singtel buying HungryGoWhere for 12 million dollars

The biggest news for today is that HungryGoWhere is bought by SingTel for 12 million dollars. For readers who are not familar with these companies, HungryGoWhere is the biggest food review site in Singapore while Singtel is our predominant Telco. From a blogger point of view, does this signfy that Singapore companies are starting to take content seriously and there is a chance that our blogs might be bought for a good sum of money?

I think there is.

In my post on creating financial blogs for Singapore, I already mentioned that the local business environment typically lags US for a few years. In the next few years, we will start to see more aggresive SEO plays and content marketing by Singapore companies. When that happens, the possibility of either engaging these companies as advertisers or potential buyers is very real. However, you need to stake your claim now and the good thing about Singapore is that there is so many wide open areas. 

In the directory business alone, I am seeing portals developed for properties, food, cars etc. How about directories for the rest of the industry? Spa, pets stores, bike shops, cosmetic surgeries etc. All these industries are now ripe for some directory sites to come and organise them so that consumers in Singapore find it easier to get information and reviews on the products or services that they desired.

I hope this news can created awaresness for what is truly possible online.  If you don't leverage it now, you might never get another chance in your lifetime.