My office's branding plan is stupid

I have just finished the branding plan for our office. The intent was to increase awareness for the industry and hopefully, attract more attention to the companies and their products.

The disappointing part was that we are adapting the 'blasting' approach, rather than having a true conversation with our stakeholders. This is pretty ironic. Our office often talks about disrupting traditional media, and here we are, using a medium than we want to disrupt.

My office does not understand that compressing its ideas and messages into 'branded' messages is not as efficient as my CEO talking about it through a blog. The passion and conviction that our office has of transforming the industry simply cannot be conveyed in 'branded' message.

We need to have discussions on how to have a true 2 way conversation with our stakeholders. It is pretty sad that we don't.

Posted in: Personal