Startup Idea #19: Recommendation 2.0: scenario based recommendation for fashion

Current fashion discovery sites oriented toward searching based on concrete attributes of the product (e.g. price, color) or the user (as in Collaborative Filtering). Such orientation completely ignores the scenario of where the clothings will be displayed, the overall fit of the clothing as well as the current items owned by the user. In reality however, users do consider such factors in making purchase decisions.

The idea here is to design an online fashion site that incorporates these factors in its product recommendation system. We will surround this site with game like mechanisms to make it sticky.

Updated: 20 Nov 2007
Why is this idea powerful. It represents a new class of reconstuctor. As mentioned in bubblegen, the ability to rebundle objects create more value because it reduce transactional cost for consumers.

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