How do you sharpen your SEO skills? There are a couple of things that I do and this is one of them.
In my previous article on how to get traffic to your blog without backlinks, I mentioned that decreasing your reliance on link building improves the remaining aspect of SEO, which is mainly keyword reseach, copy writing, and developing metrics & analytics. In this article, I want to zoom in one aspect, which is copy writing.
Everything else aside, I am not a good writer by any standard. I have poor grammar, lots of spelling mistakes and no voice to call my own. So, the copywriting I am talking about is being able to think and write in the same mental mode as the readers you want to attract.
A good SEO copywriter produces lots of longtail keywords naturally. By placing myself in the same mental mode as my user:
If you want to hone your copyrighting, set yourself a metric.
For me, every content that I produce, I target to have at least a couple keywords which the content is on the first page of the search engines. I don't care which keywords or which search engines. I focus on getting into the head of my users so that I understand the context, the timing and the reason for their search.
If you practice this long enough, it will come naturally in whatever materials you are writing. I have not completely master it yet but I have improved quite a bit since I first started sharpening this skill. If your niche sites have low traffic after penguin, time to hone your copyrighting skill as well.
In my previous article on how to get traffic to your blog without backlinks, I mentioned that decreasing your reliance on link building improves the remaining aspect of SEO, which is mainly keyword reseach, copy writing, and developing metrics & analytics. In this article, I want to zoom in one aspect, which is copy writing.
Everything else aside, I am not a good writer by any standard. I have poor grammar, lots of spelling mistakes and no voice to call my own. So, the copywriting I am talking about is being able to think and write in the same mental mode as the readers you want to attract.
A good SEO copywriter produces lots of longtail keywords naturally. By placing myself in the same mental mode as my user:
- I use the same terms they use
- I ask the questions they ask
- I provide the questions they ask
- I talk about related things that they might be interested in
If you want to hone your copyrighting, set yourself a metric.
For me, every content that I produce, I target to have at least a couple keywords which the content is on the first page of the search engines. I don't care which keywords or which search engines. I focus on getting into the head of my users so that I understand the context, the timing and the reason for their search.
If you practice this long enough, it will come naturally in whatever materials you are writing. I have not completely master it yet but I have improved quite a bit since I first started sharpening this skill. If your niche sites have low traffic after penguin, time to hone your copyrighting skill as well.