Here is a concept that I think is on the brink of taking off: superdistribution. Applying this to mobile content gives a whole new meaning to word of mouth marketing. The problems needed to solve is still cost: cost of uploading and downloading cotent over the network.
Mixercast is an example of how superdistribution can work in the online world. Mobile is another matter. I am currently working on a peer to peer platform but have not found the answer to the cost problem.
Need more research here.
Updated 7th Nov: No progress has been made on this idea. Something is holding back the realisation of this idea which I wonder if it is the reason I mentioned above. Recent example of startups trying this includes Tamago as well as established music labels such as Sony.
Mixercast is an example of how superdistribution can work in the online world. Mobile is another matter. I am currently working on a peer to peer platform but have not found the answer to the cost problem.
Need more research here.
Updated 7th Nov: No progress has been made on this idea. Something is holding back the realisation of this idea which I wonder if it is the reason I mentioned above. Recent example of startups trying this includes Tamago as well as established music labels such as Sony.