SEO tips to select good keywords

SEO tips for selecting keywords is the topic for today's post. One of the starting points of any online marketing efforts is selecting good keywords. My venture into niche blogs is no different. As I tried different methodologies for selecting good keywords, I developed 4 SEO tips for doing so.

SEO tip 1: Pick keywords with desperate demand
Google Keyword Tools allow you to see monthly search volume for any keyword which is a good proxy for demand. I have learned however that high demand is not sufficient. The SEO tip is to pick what I called high desperate demand. This refers to people who needs a solution now, rather than just browsing for information. Such keywords will help you to convert users to sale much more effectively. We will take a look at an example in later paragraphs. They key thing is to select keywords that have some decent monthly search.

SEO Tip 2: Supply
Just key in your keyword into google search and you can see how many competing sites are there for your keyword. The lessor the number of competing sites, the lessor your potential competition will be. Beyond this, pay attention to the top page result. See whether these sites have been optimised and whether the content there is relevant. Keywords that give a less relevant top page implies you have a good chance to create relevant content and dominate the top page.

SEO Tip 3: Intention to purchase
A good keyword for niche blogs should have high buying intentions. I don't select keywords that are mostly for people looking for information. Rather, I tried to pick those where users are actually looking to purchase something.

For example, let's look at baby sleep, which is what I am currently working on right now. Some good keywords might be: baby sleep tips, baby sleep information, baby sleep facts etc. However, these are not desperate keywords. People using them are looking for information, rather than desperately trying to find a solution. For this category, desperate keywords might be things like: make baby sleep, putting baby to sleep, baby sleep solutions etc. If you compare the two lists, there is a subtle difference, which might explain why some sites convert better than others.

SEO Tip 4: High revenue keywords
Since the amount of traffic we are getting is defined by the monthly search volume, the only other way to improve revenue is to select keywords that have high CPC or affiliate products that have high payoffs. This is done by usually looking at Clickbank to see what products sell the most and whether they have high commissions. Alternatively, you can also skip over to Google keyword tool and see what is the average CPC.

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